Press release – Monday 11th March 2024

The Good Homes Alliance (GHA) is pleased to welcome J3 Advisory as a new leader member and lead partner for GHA’s workstream on insurance and property funding. J3 provides specialist advisory services for structured property finance and construction insurances, including new build home and social housing warranties.

Currently, developers often experience delays in accessing both insurance and funding as neither discipline communicates effectively with the other. With vast expertise from both the insurance and finance markets, J3 aims to fuse together these two fragmented items to create a mutually beneficial eco-system for regional developers, SMEs and property professionals.

Via knowledge sharing forums and GHA-curated events, J3 is seeking to provide advice and expertise to the 30+ forward-thinking local authorities, housing associations and private sector developers within the GHA membership, who are collectively set to build over 125,000 new homes over the next 10 years.

Partnering with GHA represents a natural evolution for J3, aligning with their steadfast dedication to fostering excellence within the industry and enabling them to work closely with developers, housing associations, and property professionals who share their vision for advancing construction standards.

As part of the partnership, J3 will also be sponsoring the GHA’s ongoing Build Net Zero Now campaign which is now in a third phase, with continued focus on innovative finance, energy solutions, and urban design, planning, placemaking & biodiversity. The campaign launched in 2020 and aims to empower housebuilders and their supply chains by providing them with the knowledge and tools to go above and beyond national minimum standards and deliver net zero homes now.

J3 will be part of a new finance think tank which will be launched as part of the campaign to provide leadership in green finance, sustainability and climate change. Outputs will include think-pieces, roundtables, knowledge-sharing events, and further development of a finance manifesto and a revision of the Green Shift report on financial incentives for net zero development.

For more information about J3 Advisory, visit


“We are delighted to welcome J3 Advisory to our Alliance. J3’s expertise in insurance, warranties and development finance will provide much-needed knowledge to housing clients within our network to help fund and build the high quality housing projects that are required to meet our net zero commitments.”

Richard Broad, Projects & Communications Manager, Good Homes Alliance

“We are pleased to be supporting the Good Homes Alliance & their initiatives that champion the creation of sustainable and innovative homes. By combining J3’s expertise in insurance and finance, we aim to empower members to make informed decisions that not only enhance project viabilities but also positively impact the bottom line.”

Timothy Woodgate, Senior Advisor, J3 Advisory

J3 Advisory joins Good Homes Alliance to share insurance and funding expertise for new build homes

Join our mailing list

Keep up to date with the latest Good Homes Alliance news and events