As the property market evolves, developers face increasing pressure to protect ‘off-plan’ purchasers. Buying off-plan means a homebuyer agrees to pay a deposit on a property before the developer has finished building it, or before construction has even begun.
Deposit protection, when paired with a building warranty, offers a powerful combination that benefits both developers and their buyers. This approach safeguards buyers’ deposits, ensuring funds are protected in case of unforeseen circumstances, while also enabling developers to optimise cash flow and reduce reliance on high-interest loans.
J3 Advisory, a Good Homes Alliance (GHA) leader member and lead partner for GHA’s workstream on insurance and property funding, is a specialist in securing building warranties and deposit protection solutions, and is leading the charge in helping developers navigate these challenges with innovative, A-rated insurance solutions.
Johnny Leadsom, Director at J3 Advisory, explains:
“Deposit protection can be a real strategic tool for developers. By securing an insurance-backed facility, developers can access off-plan deposits with confidence, reducing financial strain and demonstrating their commitment to buyer security. Our focus is always on providing solutions backed by robust capacity and a proven claims process, ensuring developers and their purchasers have complete peace of mind.”
Richard Broad, Projects & Communications Manager, Good Homes Alliance, said:
“J3’s combination of deposit protection and building warranties is providing much-needed peace of mind for both homebuyers and developers, and helping to accelerate the delivery of higher quality homes.”
With the continued construction and capital cost challenges faced by SME developers, deposit protection is becoming an indispensable component for clients’ seeking to stay competitive in today’s market.
To find out more about J3 Advisory and how they are supporting developers in obtaining deposit protection and building warranties, please visit https://j3advisory.co.uk.
To find out more about the GHA’s ‘Finance for Net Zero’ workstream, please contact Sophie Hockley at sophie@goodhomes.org.uk.
To find out more about our Net Zero Developer Network, please contact Richard Broad at richard@goodhomes.org.uk.